With 6+ years of experience, I amplify international brands in China by crafting campaigns. My expertise spans in managing multi-million-dollar brand partnerships with key players in the luxury, automotive, and consumer goods industries, designing data-driven social media strategies, executing high-impact influencer collaborations, and orchestrating large-scale events.

Now, I’m driven to connect European luxury houses with China’s dynamic market, leveraging my dual strengths: analytical rigor and a human-centric approach to cross-cultural storytelling.